What's up with Black Friday 2016?

Hitha Herzog discusses Black Friday with Jon Berman and Brooke Baldwin on CNN's New Day on November 25th, 2016.

I went on MSNBC to talk about what to expect this Black Friday. As I said in an earlier blog post, this year's Black Friday is more of a "Grey November" and more people are starting to do their shopping online starting September 30th. One difference in this year's Black Friday is the uptick in app usage to find good deals. People are using apps like RetailMeNot to show price differentiation to make sure they're paying the best price possible. Apps like RetailMeNot are able to check which discounts are going on at which stores, and then offer coupons to users to get even better deals. Clearly the Internet Age and the ability to research beforehand is having an effect on consumer behavior—smarter purchase decisions are just a click or an app download away!