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Hitha Herzog is a New York- based author, investigative reporter and retail analyst. She is the author of "Black Market Billions: How Organized Retail Crime Funds Terrorists" published by FT Press. She was a correspondent for Bloomberg Television covering retail and consumer spending. Before joining Bloomberg Television in 2011, Hitha was founder and principal of The Style File Group, a retail consulting firm based in New York City, where she served as an advisor to hedge funds and other clients with long term holdings in retail companies. She was also an on air contributor at CNBC. Prior to that, Hitha served as a retail reporter for Forbes Media, covering the luxury industry as well as men's fashion. She has written for Time magazine,,, People magazine,, ELLE India, Metro Newspapers, Nirvana Women, Inked magazine and Zink magazine.

She has had numerous television appearances as a retail and consumer spending expert for NBC Nightly News, The Today Show, MSNBC, Fox Business News, Fox News, Sky News, Fox Radio Network,, Bravo, CNN, CBS, Univision, Reuters, E! Entertainment television and as the host of the Emmy winning New York based show, Cool in Your Code, which airs on WNBC and WNYC TV. Most recently she was a coach for the MTV hit series, "MADE".

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