Gotham Magazine: Luxe 2.0 by Hitha Herzog

It's not every day you get to sit down with the CEO of a luxury company, much less five! Talking to the CEO of Graff, the president of LVMH perfume and cosmetics North America, the president of fashion at Chanel, CEO of Hermes, president of Ferragamo AND the CEO of Lalique at a round table breakfast hosted by Gotham magazine was one of the highlights of my career. Below is their take on the future of social commerce and digital marketing 2.0. 

Representing the Republic of Lancome: Hitha Herzog in the New York Times

"I think maybe in the 80s and 90s, being a model was really glamourous and sophisticated and interesting and now when you tell people you are a model, it's almost like 'uch.' Ms. Prabhakar said. There is no great association to it. But when you tell someone you are an ambassador, I mean, you think of an ambassador to a country, they're actuall official, they're doing things." - Hitha Prabhakar

Snippet from the New York Times, discussing model ambassadors. Copy of Hitha Herzog's comments reads: Hitha Prabhakar, a principal of the Stylefile Group, a retail consulting firm, said some brand ambassadors for fashion houses make $200,000 to $500,000 a year, with free merchandise and travel expenses, though some, like Ms. Traina and her ilk, are unsalaried. "I think maybe in the '80s and '90s, being a model was really glamorous and sophisticated and interesting and now when you tell people you are a model, it's almost like 'uch.' Ms. Prabhakar said. There is no great association to it. But when you tell someone you are an ambassador, I mean, you think of an ambassador to a country, they're actually official, they're doing things."

Snippet from the New York Times, discussing model ambassadors. Copy of Hitha Herzog's comments reads: Hitha Prabhakar, a principal of the Stylefile Group, a retail consulting firm, said some brand ambassadors for fashion houses make $200,000 to $500,000 a year, with free merchandise and travel expenses, though some, like Ms. Traina and her ilk, are unsalaried. "I think maybe in the '80s and '90s, being a model was really glamorous and sophisticated and interesting and now when you tell people you are a model, it's almost like 'uch.' Ms. Prabhakar said. There is no great association to it. But when you tell someone you are an ambassador, I mean, you think of an ambassador to a country, they're actually official, they're doing things."