Rachel Roy

Modelinia Launch Event

Tonight (Wednesday 2/10) was Modelinia's launch event for their NYFW limited edition MODELINIA Magazine and daily Fashion Week TV. Veronica Webb and Coco Rocha, the hosts of the new show, brought some glamour to the event, and Mayor Bloomberg stopped by to remind us of the importance of why we do this crazy fashion life. Style File had the opportunity to interview Rachel Roy to see how the recession has affected her business.

Even though the U.S. unemployment rate is 9.7%, Rachel Roy stated that "we're headed out of the recession". While we agree with her statement that "you can't stop creating new ideas and new silhouettes," her affinity for Alaia and Margiela may be an unlikely dream for many hit harder by the downtrodden economy. Ah, if only all of us could make our own shoes, dresses, and jewelry, then perhaps we wouldn't look so shabby. But, then again, aren't the consumers who cannot create their own wardrobes the ones whom the industry needs the most?

Rachel Roy- more wearable looks

Rachel Roy SS10 looks This look makes me happy.

Rachek Roy SS10 #3

So does this one. Most of Rachel's pieces sell in stores like Bergdorf Goodman and Neiman Marcus. (*Note NMGA's same store sales were down by 27.3 % in July. I know- Yikes.)

Rachel Roy- wrap dress or wearable bath robes?

Rachel Roy SS10 #3 Rachel told me her way of dealing with the recession was to self edit more and put looks down the runway that would a) resonate with the consumer and b) sell at retail. Hmm. This look kinda reminds me of a bathrobe my mother used to wear back in the early 80s. Not sure how well that's gonna sell since I don't see bathrobes being a staple on the red carpet.