[youtube=http://www.youtube.com/watch?v=_-c_esQckZc&feature=related] One of my closest friends Shane Sigler just did this amazing commercial for the new Ralph Lauren collection at J.C. Penny called American Living. It made its debut during the Oscars broadcast! The upper management at J.C. Penny's has high hopes for this new collection (given retail sales have been so dismal) so of course they hired the best to create an incredible commerical for them!!