The Style File Daily Cheat Sheet

What in the world do the new Eat, Pray, Love scents actually smell like?

"Fresh has teamed up with Sony Pictures to create the Eat, Pray, Love fragrance collection, based on the best-selling memoir of the same name by Elizabeth Gilbert. The trio is set to launch on July 15, before the movie of the same name — starring Julia Roberts — is released on Aug. 13. “We have been working for the past 18 months on several new directions for the brand,” said Jean-Marc Plisson, chief executive officer of Fresh Inc. at LVMH Perfumes & Cosmetics North America. “We used to be a very fragmented brand with lots of great, but unrelated, products in the eyes of the consumer. One of our key strategies has been to create lifestyle items that you get excited about in-store. In beauty, we have to find ways that give interest to the customer to see you and feel good about it. With the Eat, Pray, Love collection, we’re partnering with Sony and with movie theaters and retailers to provide not just a product, but an experience.”

Eat has top notes of Italian lemon, basil and bergamot; a heart of plum, red current and rose, and a drydown of caramel, meringue and vanilla. Pray has top notes of elemi, pink pepper and juniper berry; middle notes of incense, peony and rose, and a drydown of patchouli, amber and musk. Love has top notes of bergamot, red currant and mango blossom; a heart of tiare and dewy jasmine, and a drydown of sandalwood, vetiver and velvet amber.  Each will retail for $32 for a 1-oz. eau de parfum spray." read more

(wsj)Designers Pitch Brand New York

"Young labels like the Row, Jason Wu, Nellie Partow, Waris Ahluwalia and Prabal Gurung are trumpeting their New York roots on apparel and labels in an effort to create a sartorial version of the locavore movement. The idea: to link locally-made clothes with artisanal values to promote stitched-in-New York sales. As New York's Garment District struggles to survive, a consortium of designers and manufacturers have launched a campaign, Made in Midtown, in hopes that clothing shoppers will become more conscious of the impact of their purchases.

A recent study by Made in Midtown found that New York's fashion industry accounts for 5% (over 172,000) of jobs in the city. By comparison, there were more than 300,000 apparel jobs in New York in 1949. "Part of what can come out of this study is, how do you talk about locally-made products in a way that connects the consumer to making the decision [to buy them]?" says Council of Fashion Designers of America executive director Steven Kolb, adding that he hopes lessons can be borrowed from the green and local movements to promote domestic purchases of apparel." read the full article

(wwd)David Yurman CEO to Exit

"Paul Blum, David Yurman’s chief executive officer, is stepping down. Blum, who joined the jewelry and timepiece firm in February 2006, will remain in his role until a successor is named and become a member of its board. “Paul joined us four-and-a-half years ago and has succeeded in building an efficient organization that has helped us grow our business even through some fairly difficult times,” David Yurman, who serves as the company’s chairman, said. “While we are sorry to see Paul go, we are pleased to know he will continue to retain a voice within our company as a board member and we fully support him in his decision and in his future endeavors.” Prior to taking over the ceo role from the namesake designer, Blum had been president of Kenneth Cole. At Yurman, he is credited with transitioning the company from a largely wholesale-based operation to a multichannel business that has wholesale, freestanding retail and e-commerce. Blum also implemented a strong management structure at Yurman." read more

(wwd)Gucci Launches Children's Line

"The official launch of Gucci’s children’s wear line Thursday at the Pitti Bimbo trade fair in Florence coincided with a $1 million pledge from the luxury goods house to UNICEF’s Schools for Africa program. The new initiative, aimed at increasing access to quality basic education, further strengthens the long-standing partnership between Gucci and the humanitarian association. Their six-year collaboration has helped raise more than $8 million, primarily through the house’s holiday initiative when creative director Frida Giannini develops a special gift collection whose proceeds are partly devolved to the organization. “I am especially proud of this collection for the new creative challenge and would like to use the opportunity of this launch to reinforce Gucci’s commitment to UNICEF,” said Giannini. “I visited Malawi last November and saw the difficult situation children face in sub-Saharan Africa, where every third child doesn’t get the chance to go to school. UNICEF’s Schools for Africa program is successfully giving more children access to a good education, providing a start in life that so many of us take for granted.” read more

(mtv)From the 'Eclipse' Premiere

If you haven't had enough glitter covered Vampires  in your life lately, we've come across a few articles that highlight some of the fashion on the red carpet from the recent Premiere of 'Eclipse'. In our opinion Dakota Fanning stole the show.

'Eclipse' Premiere Fashion Recap:

'The Twilight Saga: Eclipse' premiere pictures from the red -- er, black -- carpet: LA Times

(styleite)American Apparel Is On The Brink Of Financial “Collapse”

"In a perfect world, Dov Charney would appear in our newsfeed as little as possible. Instead, we would be greeted by headlines shouting “Alexander Wang Designs for H&M” or “Alber Elbaz Saves A Tree Full of Stray Kittens” — but we can only dream.In a perfect world, Dov Charney would appear in our newsfeed as little as possible. Instead, we would be greeted by headlines shouting “Alexander Wang Designs for H&M” or “Alber Elbaz Saves A Tree Full of Stray Kittens” — but we can only dream. Once again, American Apparel made headlines today when MSNBCpublished an article that strayed away from the company’s problems we all know too well and divert our attention to another: American Apparel is not making bank. Oh really? Guess it has been tough for our minds to wrap around that when we’ve been bombarded by the company’s other problems — like a leak of memos going into details of image policies and $1 million breach contracts. But according to the article, it turns out the recent controversies are not the crux of the financial problems that the company is currently facing. Instead, it’s the CEO’s inability to turn in his financial filings on time and production problems within the company’s Los Angeles factory. Mysteriously, Charney seems to believe that the problem is temporary and everything will be okay:

“Our company in the past has been through these types of issues before and it’s never really presented us with any particular difficulties in running our business.”

Not according to MSNBC’s recent findings, and in this paragraph they sum up what’s really going on:

Even if the clothing company is able to resolve that crisis, production problems at its factories, which are contributing to its poor financial results, could take months to work out, the company has conceded. The Los Angeles-based company also has warned that it risks having its stock delisted from the Amex because it has repeatedly been tardy with its financial filings.

Mr. Charney, please divert your attention away from your doe-eyed models and instead deal with this internal mess once and for all." read more